Cookie Policy

Last updated: July 30, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make websites work more efficiently, to improve user experience, and to provide reporting information to website owners.

Cookies are created by your web browser and stored on your device. When you return to the same website, the browser sends the cookie back to the server, allowing the website to recognise your device and remember certain information about your previous visit — such as your preferences, login status, or items in a shopping cart.

Cookies do not typically contain information that personally identifies you directly; however, personal data that we store about you may be linked to information stored in and obtained from cookies. For the purposes of this Cookie Policy, we treat information derived from cookies as personal data where it can be linked to an identifiable individual.

In addition to cookies, we may also use similar technologies such as:

  • Web beacons – tiny transparent images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
  • Pixels – small code snippets embedded in web pages used to track user behaviour and conversions.
  • Local storage – browser-based storage mechanisms that work similarly to cookies but store data locally on your device.
  • Session storage – similar to local storage but data is cleared when your browser session ends.

Throughout this policy, we use the term "cookies" to refer collectively to all of these technologies unless otherwise specified.

2. How Do Cookies Work?

When you first visit our website, a small file containing a unique identifier (a string of letters and numbers) is placed on your device. This file is stored by your browser and is sent back to us each time you visit our website. Over time, this enables us to recognise your device and tailor the website experience to your preferences.

Cookies can be set by us (first-party cookies) or by third-party services operating on our website (third-party cookies). Third-party cookies are placed by a domain different from the website you are visiting and are typically used by advertising networks, analytics providers, and social media platforms.

Cookies can also be categorised by their lifespan:

  • Session cookies – These are temporary cookies that expire and are automatically deleted from your device when you close your browser. They allow us to track your movements from page to page during a single browsing session.
  • Persistent cookies – These cookies remain on your device for a set period of time, even after you close your browser. They are activated each time you visit the website that set the cookie and are used to remember your preferences and settings across multiple sessions.

3. Legal Basis for Using Cookies

We operate in accordance with applicable Slovak and European Union law, including:

  • Regulation (EU) 2016/679 (GDPR) – the General Data Protection Regulation, which governs the processing of personal data within the European Union.
  • Slovak Act No. 18/2018 Coll. on Personal Data Protection (Zákon č. 18/2018 Z. z. o ochrane osobných údajov) – the national implementation of GDPR in Slovakia.
  • Slovak Act No. 351/2011 Coll. on Electronic Communications (Zákon č. 351/2011 Z. z. o elektronických komunikáciách) – which implements the ePrivacy Directive and regulates the use of cookies and similar technologies.
  • Directive 2002/58/EC (ePrivacy Directive) as amended by Directive 2009/136/EC – the EU directive governing electronic communications privacy.

Under these laws, we are required to obtain your consent before placing non-essential cookies on your device. Essential cookies that are strictly necessary for the operation of our website do not require your consent, but we inform you of their use through this policy. Your consent is obtained through our cookie consent banner when you first visit our website. You may withdraw your consent at any time by adjusting your cookie preferences or browser settings.

4. Types of Cookies We Use

We categorise the cookies used on our website into four main types:

4.1 Essential Cookies

Essential cookies (also known as strictly necessary cookies) are required for the fundamental operation of our website. Without these cookies, certain services you have requested — such as logging into secure areas or completing forms — cannot be provided. These cookies do not store any personally identifiable information and do not require your consent under applicable law. You cannot opt out of essential cookies without significantly affecting your ability to use our website.

Examples of essential cookie functions include:

  • Maintaining your login session
  • Remembering items you have added to a cart or form inputs
  • Ensuring website security and fraud prevention
  • Balancing server load to ensure website performance
  • Storing your cookie consent preferences

4.2 Functional Cookies

Functional cookies enable our website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have integrated into our website. If you do not allow these cookies, some or all of these services may not function properly. Examples include:

  • Remembering your language preferences
  • Remembering your region or country
  • Storing your display preferences (e.g., font size, colour scheme)
  • Enabling embedded content such as videos or maps

4.3 Analytics and Performance Cookies

Analytics cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, how visitors navigate through the site, and whether visitors encounter any error messages. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance. We primarily use Google Analytics for this purpose.

4.4 Advertising and Targeting Cookies

Advertising cookies (also known as targeting or marketing cookies) are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by third-party advertising networks with our permission. They remember that you have visited a website and this information may be shared with other organisations such as advertisers. We use Google Ads cookies for this purpose.

5. Specific Cookies Used on This Website

The following table provides detailed information about the specific cookies used on www.pathweplan.com:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users and sessions. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a 24-hour period. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates — limits the collection of data on high-traffic sites. Analytics 1 minute
_gat_gtag_UA_* Google Analytics Used to throttle the request rate when using Google Tag Manager. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads. Advertising 90 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
cookieconsent_status Šepot (First-party) Stores the user's cookie consent status to avoid showing the consent banner on every page load. Essential 1 year
PHPSESSID Šepot (First-party) Preserves user session state across page requests. Essential for website functionality. Essential Session
lang Šepot (First-party) Remembers the user's selected language preference for subsequent visits. Functional 1 year
_hjSessionUser_* Hotjar Set when a user first lands on a page. Persists the Hotjar User ID, which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. Analytics 1 year
_hjSession_* Hotjar Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. Analytics 30 minutes

6. Third-Party Cookies and Services

Some cookies on our website are placed by third-party service providers. These third parties have their own privacy and cookie policies, and we encourage you to review them. We are not responsible for the content or accuracy of third-party privacy policies. The main third-party services we use include:

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyse how users interact with our website. Google Analytics uses cookies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. Google Analytics collects only the IP address assigned to you on the date you visit our site, rather than your name or other identifying information.

For more information about Google's privacy practices, visit: https://policies.google.com/privacy

6.2 Google Ads

We use Google Ads (formerly Google AdWords) to advertise our services on the Google Search network and Display Network. Google uses cookies to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet.

For more information, visit: https://policies.google.com/technologies/ads

6.3 Facebook / Meta Pixel

We may use the Facebook Pixel, a tool provided by Meta Platforms, Inc., to measure the effectiveness of our advertising, to build advertising audiences, and to understand actions that people take on our website. The Facebook Pixel places cookies on your device that allow Facebook to track your interactions across websites.

For more information about Facebook's data policy, visit: https://www.facebook.com/privacy/policy/

7. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies (other than essential cookies). You can exercise your cookie preferences in the following ways:

7.1 Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline different categories of non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link available at the bottom of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to block cookies, delete existing cookies, or alert you when cookies are being sent. Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

Below are links to instructions for managing cookies in the most commonly used browsers:

For information about other browsers, please consult the browser's documentation or visit www.aboutcookies.org or www.allaboutcookies.org.

7.3 Opt-Out Tools Provided by Third Parties

You can also opt out of certain third-party cookies directly using the tools provided by those companies:

8. Impact of Disabling Cookies

While you have the right to disable or reject non-essential cookies, it is important to understand that doing so may have an impact on your experience on our website. Below is a summary of the potential effects:

Cookie Type Impact if Disabled
Essential Cookies The website may not function correctly. You may be unable to access secure areas, complete forms, or use core features. We strongly advise against disabling these cookies.
Functional Cookies Your preferences (such as language and display settings) will not be remembered between visits. You may need to re-enter your preferences each time you visit our website.
Analytics Cookies We will be unable to gather data about your visit, which means we cannot use this information to improve our website. Your experience on the website will not be directly affected, but our ability to optimise the site may be limited.
Advertising Cookies You will still see advertisements, but they will not be tailored to your interests. You may see the same advertisements more frequently, and advertisers will have less ability to measure the effectiveness of their campaigns.

9. Cookies and Children

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children under 16 through cookies or any other means. If we become aware that we have inadvertently collected personal data from a child under 16 through cookies, we will take steps to delete such information as soon as possible. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at the details provided below.

10. International Data Transfers

Some of the third-party cookies used on our website may result in the transfer of your personal data to countries outside the European Economic Area (EEA), including the United States, where data protection laws may differ from those in Slovakia and the EU. Where such transfers occur, they are governed by appropriate safeguards in accordance with GDPR, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions by the European Commission
  • Binding Corporate Rules (BCRs) where applicable

For further information about how Google handles international data transfers, please refer to Google's Privacy Policy at https://policies.google.com/privacy.

11. Your Data Protection Rights

Under the GDPR and Slovak Act No. 18/2018 Coll. on Personal Data Protection, you have the following rights with respect to personal data processed via cookies:

  • Right of Access – You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification – You have the right to request that we correct inaccurate or incomplete personal data.
  • Right to Erasure ("Right to be Forgotten") – You have the right to request that we delete your personal data in certain circumstances.
  • Right to Restrict Processing – You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability – You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object – You have the right to object to the processing of your personal data where we are relying on a legitimate interest as the legal basis for processing.
  • Right to Withdraw Consent – Where processing is based on your consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing carried out prior to the withdrawal.

To exercise any of these rights, please contact us using the details provided in the section below. You also have the right to lodge a complaint with the relevant supervisory authority, which in Slovakia is the Úrad na ochranu osobných údajov Slovenskej republiky (Office for Personal Data Protection of the Slovak Republic), located at Hraničná 12, 820 07 Bratislava, Slovakia, website: www.dataprotection.gov.sk.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or for other operational, legal, or regulatory reasons. We encourage you to revisit this page periodically to stay informed about our use of cookies. The date at the top of this Cookie Policy indicates when it was last updated. Where changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Cookie Policy changes).

Your continued use of our website following the posting of changes to this Cookie Policy will be deemed your acceptance of those changes, to the extent permitted by applicable law.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please do not hesitate to contact us:

Šepot
Email: contact@pathweplan.com
Website: www.pathweplan.com
Location: Slovakia